Business development vs Sales are often grouped as extensions to a single practice. But that is not the case.
While both are dedicated to putting your business solution in customers’ hands, they are more like separate but complementary elements rather than a single entity, and your sales can hurt if you don’t have both.
‘Business development’ typically refers to the sum of a company’s actions to classify prospects whose business needs match well with the benefits of its offering.
The distinction amid business development and sales essentially boils down to the difference between “line up” and “lose weight.
” Business development representatives identify and deliver appropriate leads so a company’s sales team can reach more accessible and responsive prospects.
While sales and business development need separate teams and represent diverse roles. It’s easy to see the rank of both strategies working in unison.
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