Here, direct selling is the sale of products in a non-retail location, such as at home, online, or outside the store.
Remove intermediaries involved in distribution, such as wholesalers and regional distribution centres.
In its place, products are shipped directly from the manufacturer to the sales company. Here the representative or supplier, and lastly to the consumer.
Direct selling is generally associated with network marketing businesses and party plans. Nonetheless, they are not the only ones using direct selling.
Many B2B businesses use direct selling to mark and sell to their end customers. E.g., numerous companies that sell office supplies will send their councils directly to stores that use their services.
It is important to note that direct selling is not the same as direct marketing. In the first, individual distributors or representatives communicate with case customers directly. Temporarily, in the second case, a company now markets to customers.
Sometimes these direct selling methods are used in combination. They are not mutually exclusive.
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