Keyword Stuffing

Keyword stuffing, known in English as “Keyword Stuffing” is an unethical search engine optimization strategy.

A web page is overloaded with as many keywords as possible with the intention of increasing its search engine ranking.

What is keyword stuffing?

While stuffing was undoubtedly a useful technique in the early days of SEO, it almost certainly results in a penalty from Google.

  • It is by no means considered an effective method of improving search engine ranking.
  • This technique became popular in the 1990s and early 2000s when Google and other search engines based search results on exact keyword matches.

Technique included:

  • Blocks of pages that were are practically making up of different lists of search terms.
  • We are incessantly repeating keywords in a text several times, no matter how unnatural and difficult to assimilate.
  • Hidden keywords, matching the font color to the background design of the web page.

Is that considered keyword stuffing in terms of SEO?

Stuffing is when you intentionally and unnaturally placing keywords in your content to manipulate search engine rankings.

  • If “hp toner” appears naturally on your pages, that’s fine. If you’re putting it in all the places you can, including the areas it doesn’t belong, then that’s stuffing.
  • On the other hand, keyword stuffing is a waste of time nowadays because search engines have gotten good at detecting it.
  • And devalued keyword density to the point where it no longer makes a significant difference.

What are the dangers of using keyword stuffing?

As we have already mentioned, the use of this technique can result in a penalty from Google. For e-commerce or another website.

  • A decrease in search ranking means that potential customers have less chance of finding that page.
  • There are other details why you should avoid, including an increased bounce rate for business websites.
  • As fine as a loss of trust and engagement from customers and users. People don’t want to waste their time on a site that doesn’t offer quality or useful content.

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