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What is Marketing psychology? – 2023

Marketing psychology


Marketing psychology, sometimes called ‘Neuromarketing,’ applies neuropsychology to content, marketing, and sales to influence purchasing decisions.

How does marketing psychology improve marketing?

Marketers, entrepreneurs, and business owners shoulder that most people make decisions by conducting research and weighing the options.

As a consequence, every marketing campaign is structured about that outcome. Nonetheless, that’s not how most people make decisions.

People frequently act irrationally, making their behavior difficult to predict. But, then, they rarely take the time to learn the full facts before taking action, as is often evident on social media.

Action paralysis principle:

People commonly second guess their behaviour, especially if they’re unsure how their decision will impact them or people close to them. It is called the action paralysis principle.

Anchoring Effect:


Color psychology:

Commitment and Consistency:


Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984 and is published by John Wiley & Sons. The editor-in-chief is Giampaolo Viglia.

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